Do-It-Yourself Public Relations: Secrets to Getting PR with a Little Know-How...
If the circus is coming to town and you buy a billboard saying “Circus Coming to the Fairground Saturday,” that's advertising. If you put the sign on the back of an elephant and walk it into town,...
View ArticlePlanning on Booking Your Own TV Publicity?
It's not unusual for a producer to be interested in your pitch, but want the interview to be done at a location that illustrates what the story is about. TV, after all, is a visual medium. A great...
View ArticleFeel Like You’ve Failed As An Author?
But what I love most about this story is that we were able to show him his message IS as important as he thought. That the book he poured his heart and time and money into DOES have a valuable message,...
View ArticleSo I’m Launching a PR Campaign – How Many Sales Will I Make?
Do you like to be at the receipt end of obvious sales efforts? When you walk into a department store to shop for a new pair of slacks, are you hoping the salesperson on the floor finds you quickly? Do...
View ArticleHow Much PR Should You Have? Persistent and Consistent is Key to Success
To do that, I want you to think of the consumers you're trying to reach as a quiet pond in the wilderness. If you want to make the pond ripple, throw a pebble in it. Big rocks make more waves than...
View ArticleAre You On Top of the News? It Can Dictate Your PR
One of the things I tell clients who want to get coverage in print and online press is that they have to read the news. If you want the print media to cover you, I think it simply helps if you know...
View ArticleHow Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence...
A good radio interview can fuel social media, because it gives you something to tweet about. It also works well in conjunction with print coverage and appearances on local and national TV, because it...
View ArticleAre Blogs Important to My PR Campaign?
According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010 and the trend doesn’t seem to be slowing down. Many of these bloggers have become opinion leaders in their...
View ArticleNew York Times Bestselling Author, Michael Levin, Shares His Insight On...
We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of people...
View ArticleIs Your Book on a Summer Reading List
If there’s a season for reading, it’s summer — a time for family vacations, for afternoons at the beach, for weekends in the backyard hammock. We Americans love to get outside in the summer, and many...
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